M&M Advertising Campaigns
M&M’s advertising campaigns capture consumers through their witty interactions between the different colored M&M characters. These advertisements are aired on TV, online, and social media platforms.
The brand is quick to adopt social media, allowing its fans to engage with fun content and participate in campaigns. For example, they have a contest on Facebook where one can win a sample bag of the new M&M flavor Pretzel.
Television Commercials
M&M’s TV commercials are designed to stand out and create buzz among consumers. They use funny and entertaining scenarios to promote the candy. The brand also has seasonal and limited-edition campaigns to encourage consumers to buy more.
The M&M’s mascots have their own personalities that consumers can relate to. They are flirtatious, cocky, and intelligent, but they are also mischievous and humorous. A running gag is that each of the M&M’s characters only has four fingers in each hand.
M&M’s parent company Mars quickly caught on to the power of social media, and launched a Facebook page for the candy mascots in 2008. The brand has since incorporated social media into many of its campaigns. For example, a promotion that invited fans to invite two friends to claim a sample bag of the new M&M’s Pretzels saw connections on the brand’s Facebook page increase by over 9%. The brand also uses its social media presence to host contests and promote special offers.
Print Advertisements
In addition to TV and radio commercials, M&M’s prints ads in newspapers, magazines and other popular outlets. This strategy allows the candy to reach a wider audience and gain brand visibility. The company also uses social media to promote its products and interact with fans. It offers contests and partnerships with major events, movies and sports franchises to increase brand exposure.
The company’s social campaigns have been particularly effective. M&M’s has been a pioneer in marketing the rainbow, and it is not afraid to push the envelope when it comes to inclusivity. This has caused controversy among conservatives, but it is a good thing for the brand – if the M&M’s are fun and inclusive, they will be more likely to attract loyal customers.
Personalized Gifts
Personalized gifts are a great way to show your loved ones how much you care. Not only do they express your thoughtfulness, but they also make them feel special and unique. Personalized gifts can be used for any occasion and are sure to be appreciated.
M&Ms’ successful advertising campaigns feature lovable characters that represent each color of candy and are recognizable to consumers through TV, online ads, and social media. These characters have humorous interactions, making them fun to watch and engage with. The company often creates seasonal and limited-edition campaigns to increase brand awareness.
M&M’s has also partnered with professional teams and athletes to promote its products. This strategy allows the company to reach a large audience while aligning itself with an industry that has a strong following. For example, the company became the official chocolate of Major League Baseball, offering fans exclusive merchandise and candy dispensers at stadiums. Similarly, it has also partnered with NASCAR to increase brand visibility.
Social Media
M&Ms are known for their playful and unique personalities that are conveyed through lovable characters. The mischievous Red, the smart Yellow, the sassy Green, and the wise Orange have become pop culture icons in their own right, allowing the brand to create an emotional connection with consumers.
The brand also uses social media to promote new products and campaigns. For example, they recently launched a mobile ad campaign that encourages users to make Easter baskets with M&Ms. The ad includes several Easter-themed recipes and a link to a mobile microsite that provides additional recipe information, including ingredients, prep time, and servings.
The brand also uses social media to tease and preview its Super Bowl commercials. For instance, they used Facebook to invite fans to connect with their favorite M&M candy mascots. This strategy was particularly effective for them, as it resulted in increased connections and a significant increase in sales. This type of marketing is called word of mouth marketing, which is a highly effective strategy for brands that are able to generate buzz amongst their target audience.